对诚信超市的企业文化研究与评估毕业论文.docVIP

哈尔滨工业大学工学硕士学位论文 哈尔滨理工大学学士学位论文 - PAGE II - - PAGE I - 对诚信超市的企业文化研究与评估 摘 要 企业文化不能只从字面上理解，单纯指文化而言，就其广义上说，它是企业物质文明和精神文明成果的总和，就其本质说来是一种“以人为本”的，通过实践并有实效的管理思想。从整体上讲它具有激励力、统合力和潜力的作用。从另一方面说，企业文化对于一个成熟的企业来说不仅是推动企业发展的动力和永葆青春的灵魂，更是一个企业的招牌和信仰。 如今已是文化管理的时代，世界500强企业无不以文化管理为其企业管理的核心。对企业的重要评价之一就是企业文化建设。连锁超市也不会例外，如沃尔玛“顾客是上帝，每天追求卓越”的经营理念就为企业构建核心竞争打下了坚实的基础，为自己铺就了成功之路。 而在中国，本土的超市还没有能够将自己的企业文化积淀到这一高度。本文采用实证研究与规范分析相结合，理论与实践相结合的方法，立足于企业文化的相关基础理论，对企业文化评估进行深入探讨，在运用要素评估法对民营超市诚信公司的企业文化进行充分评估。 要素评估法，就是对构成企业文化的4个基本要素：企业价值观、企业行为规范、企业文化网络和企业形象运用调查定性分析的方法。 通过研究希望可以对中国超市的企业文化建设和评估提供可借鉴的方法。 关键词　企业文化；评估；要素评估法 Research and Evaluation on Corporate Culture for Supermarket ChengXin Abstract Corporate culture cant be comprehension just from the typeface. The pure culture, from its broad sense, it is the total of the material and spiritual civilization of the business. To be the frank, make people in the center; during practice and the real results thought management of the business .From whole top speak it to have to encourage dint, integration dint and the function of potential. From the different view, for a mature business ,the corporate culture is not only the motive which push business development but the factor keeping alive the business youth, more is a placard and believe of business enterprise. Now it already become the ages of the culture management, 500 strong business enterprises in the world all take cultural management as its management core. It will be a important factor for business enterprise. The catena supermarket also know nothing about exception, such as the principle of management of Wall-Mart, ‘the customer be God, everyday pursue outstanding’ set up solid foundation for the business core competition, for oneself spread success of road. But in China, the supermarket of the mainland didnt yet accumulate oneself corporate culture to this height. This literary will use a method which substantial evidence research and norm analysis combine together, and theories and practice combin