感性意象约束材料质感设计研究硕士论文.docVIP

感性意象约束的材料质感设计研究  摘  要  材料是产品造型设计的物质基础。它不仅是产品造型和功能的承载者，还以 自身的感觉特性体现着产品的个性风格，使消费者产生独特的感性意象。关于产 品感性意象的研究，以往大部分都集中在针对产品造型意象或者单纯的色彩意象 研究；即使对产品设计的材料研究，也大多是对造型材料的成型方法，以及材料 表面物理特性方面的研究。而现有不多的对材料质感特征与感性意象关系的研究 分析中，采用的是线性运算模式，对两者模糊关系的建立存在很多不确定性。 论文重点研究了产品材料质感和感性意象的“物”到“感受”的对应关系。 首先，论述了产品设计材质感性意象和材料质感设计的主要内容，分析了影响材 料质感的材料加工工艺。接着，研究了应用于产品材料质感设计的理论方法。然 后，以塑料材质为例，在广泛收集了有关塑料材质的感性意象语意基础上，通过 问卷调查筛选了感性意象语意词汇，运用聚类分析，选取出6个最适合塑料材料 质感的代表感性意象语意；提出了用非线性运算模式，引入BP神经网络方法拟合 消费者感性意象和产品材质之间非线性的复杂关系，给出了两者间更为准确的关 系模型；并利用该关系模型，以特定消费者的感性意象需求为目标，尝试运用了 遗传算法进行材料质感特征的进化设计，获得了符合目标感性意象的众多的材料 质感类型，为产品设计师最终遴选产品材料质感提供了科学依据。 关键词：感性工学，产品材料质感，BP神经网络，遗传算法 iv 南京航空航天大学硕士学位论文 Abstract Material is the substantial base of product form design. It is not only the foundation of form and function but also the style of a product which convey uniq kansei engineering image to people. Lately, the research on the product mental imagery is mostly in the study of the product form mental imagery or simplely the color mental imagery. Even the product material researches in design studies are mainly on the molding methode in forming material or the physical features of material surface. Moreover, linear mathematical operation is mostly used in the study of relation between quality feeling of product material of quality and the kansei engineering image , there are many uncertainties in the building-up the fuzzy relations between the both. This paper has discussed the relationship which is from mental to feeling between the kansei engineering image and quality feeling of product material of quality and the main content of product material sense of quality as well as the fabricating technique that effects the quality feeling of product material; The paper has caught a comprehensive collection of the mental imagery conveying words; condensed the number of the words by means of questionnaire ; chosen out the most suitable 6 words to describing plastic material using clustering analysis; With the help of BP neural network , we have