英语：unit 1表格教案牛津译林版必修4.docVIP

课 题 M4U1 课时 9-1 New words 1 主备人 授 课 时 间 教 学 目 标 Have ss learn some knowledge about advertisement. Get ss to be fully involved in the discussion, express their ideas and practice their spoken English. 教学重、难点 To let students know something about advertisement. To improve students’ speaking ability 教、 学 具 Slides 预习要求 Workbook 教师活动内容、方式 教法学法 Teaching procedures: Step 1 Greetings and Lead-in Teacher: Good morning, boys and girls, when you watch TV, what do you often see … Step 2 Presentation A brief introduction of ads and give some examples We have two basic types of advertisements. One is A commercial advertisement (CAs商业广告), and the other is Public service advertisement (PSAs公益服务广告) . Read and enjoy the following advertisements and decide which are PSAs and which are CAs. Make it possible with Canon.? 佳能数码相机广告 The daily modern??? 日产（尼桑）汽车广告 Planned Parenthood Children by choice, Not by chance There’s no better way to fly.? 德国汉莎航空 The power of dreams?? 本田汽车广告 Make Poverty History Like no other???????? 索尼产品广告 Take TOSHIBA, take the world. One by one they step forward: a nurse, a teacher, a homemaker. And lives are saved. We can beat extreme poverty, starvation, AIDS. But we need your help The choice of a new generation. 新一代的选择。——百事可乐 Ask for more 渴望无限——百事流行鞋 Impossible made possible 使不可能为可能——佳能打印机 Were not asking for your money; were asking for your voice. reading the instruction and discussion Guide students read the instructions and focus on the six posters. Then encourage ss to form pairs and discuss the content of each poster. ·what image(s) can you see on each poster? ·what can you read on each poster? ·what does each advertisement try to tell us? 3）dicuss each poster in detail ·poster of project hope ·poster of the software 穚oster of Oxlin Airlines 穚oster of the shampoo ad free talk If time allows ,after students get the idea of ad, organize them into six groups and ask each group to talk about one of the ads in front