addidas的营销方案.pptVIP

adidas in Europe Group Home Base 50% of Group sales Market dominance Key Assets Football Apparel Heritage division / fashion market People / trade relationships adidas in Europe What is “WiE” about? Growth and Complexity Growth and complexity Key Strategic Pillars Area Formation Area Design Product Range Harmonization Logistics Concept Area Formation Area Design Range Harmonization Logistics Concept “Winning in Europe” adidas Europe adidas home market Market dominance “Winning in Europe“ as new organizational foundation Leaner and faster Base for growth strategies to outgrow competition * I