关于麦包包网络营销的分析学年论文.docVIP

湘潭大学兴湘学院学年论文 题目：关于麦包包的网络营销分析 学 院: 兴湘学院 专 业: 市场营销 学 号: 姓 名: 指导老师: 杨建军 完成日期： 2013-04-23 、 关于麦包包的网络营销分析 摘要：随着互联网产业的发展，中国已经进入了互联网时代，而互联网也在很大程度上改变了人们的生活方式，从而带动了电子商务在国内的发展，越来越多的企业开始重视电子商务，开始纷纷试水网络营销。有些企业在网络营销这块已经取得了很大的成功，“麦包包”企业就是其中一例。在这里通过对“麦包包”企业的网络营销案例研究，探讨其网络营销的模式及其优势和网络推广方法，针对其不足之处提出了对策，并对“麦包包”的未来发展趋势进行了简单的阐述，得出“麦包包”的成功不是偶然的，是其重视网络营销且科学展开网络营销的结果。结论是“麦包包”的成功是值得其他企业借鉴的，但也存在不足之处需要不断的去弥补，这样才能不断的发展。随着这些企业的不断改善自身并发展网络营销，中国的电子商务将越来越繁荣。 关键词：麦包包 网络营销 网络推广 产品品牌  Network Marketing Analysis about Mbaoabao Abstract：With the development of the Internet industry, China has entered the era of the Internet, but the Internet has greatly changed peoples way of life, which led to the development of e-commerce in China, more and more enterprises begin to pay attention to the electronic commerce, began to test the water network marketing. Some enterprises have achieved great success in the network marketing, wheat bags enterprise is one example. Through the network marketing case study of wheat bags enterprises here, to explore the network marketing model and its advantage and network promotion methods, for its shortcomings and countermeasures were put forward, and the future development trend of wheat bags was introduced, the wheat bags success is not accidental, is the importance of network marketing and network marketing results of science. The conclusion is wheat bags success is worth reference by other companies, but there are also shortcomings needed to make up, so that we can continue to develop. With the development of these enterprises of their own continuous improvement and development of network marketing, e-commerce in China will become more prosperous. Key words：Mbaobao network marketing Network promotion product brand  引言 选题背景 截止2012年12月底，我国网民规模达5.64亿，全年共计新增网民5090万人。互联网普及率为45.1%，网络购物用户规模达到2.42亿人，网民使用率提升至42.9%。与2011年相比，网购用户增长4807万