南宁市节庆旅游发展的研究.pdfVIP

摘 要 目前我国节庆旅游正处于蓬勃发展的黄金时期，国家“十二五”规划中明 确提出要发展文化旅游产业，要将保护非物质文化遗产与旅游结合起来。当前， 节庆旅游已经超越了节日庆典原本的功能，也与我们平时所常见的旅游形式有 些区别，它对于提高经济收入，提升城市形象和知名度，弘扬文化有着积极的 影响。近年来各地区的节庆旅游呈现出遍地开花的趋势，节庆旅游也成为南宁 市旅游业的重要组成部分。南宁市借助北部湾经济区发展这一重要机遇，加强 区域旅游合作，把旅游业培育成为南宁市的战略性支柱产业和人民群众满意的 现代服务业。 文章在借鉴国内外研究成果的基础上，确定了论文的研究内容，分析了南 宁市节庆旅游发展的基本概况和有利条件。运用层次分析法进行定量分析，选 取了节庆旅游资源，节庆活动，节庆旅游产品开发策略，促销策略，节庆旅游 服务与设施，举办地经济发展水平等影响南宁市节庆旅游发展的重要因素，得 出发展南宁市节庆旅游重点应该从产品、资源、基础设施和市场化四个方面着 手，挖掘文化内涵，促进节庆旅游产品创新；整合区域旅游资源，优化区域内 资源；完善基础设施，改善城市环境；推广节庆旅游，开拓旅游市场，构建节 庆旅游品牌，促进南宁市节庆旅游的持续健康发展。 关键词：节庆旅游；旅游文化；旅游产品开发；南宁 I 南宁市节庆旅游发展研究 ABSTRAT At present, the festival tourism in our country is in the rapid development period, the national Twelfth Five-Year Plan clearly put forward to the development of cultural tourism industry, to the protection of intangible cultural heritage and tourism together. At present, the festival tourism has gone beyond the festival originally function, and we usually common tourism form some difference, it is to improve the economic income, enhance the city image and visibility, has a positive impact on promoting the culture. In recent years, the area of the festival tourism has the trend of blossom everywhere, festival tourism has become an important part of the tourism industry in nanning. At present, with the help of Nanning city of Beibu Gulf development of this important opportunity, strengthen regional cooperation in tourism, to develop tourism into a strategic pillar industry of Nanning City, and the people satisfied with the modern service industry. This paper on the basis of the domestic and foreign research results, the research contents of the thesis are determined, and analyse the general si