A Contingency View of Porters Generic Strategies教程.pdfVIP

A Contingency View of Porters Generic Strategies Author(s): Alan I. Murray Source: The Academy of Management Review, Vol. 13, No. 3 (Jul., 1988), pp. 390-400 Published by: Academy of Management Stable URL: /stable/258087 Accessed: 13/02/2009 08:13 Your use of the JSTOR archive indicates your acceptance of JSTORs Terms and Conditions of Use, available at /page/info/about/policies/terms.jsp. JSTORs Terms and Conditions of Use provides, in part, that unless you have obtained prior permission, you may not download an entire issue of a journal or multiple copies of articles, and you may use content in the JSTOR archive only for your personal, non-commercial use. Please contact the publisher regarding any further use of this work. Publisher contact information may be obtained at /action/showPublisher?publisherCode=aom. Each copy of any part of a JSTOR transmission must contain the same copyright notice that appears on the screen or printed page of such transmission. JSTOR is a not-for-profit organization founded in 1995 to build trusted digital archives for scholarship. We work with the scholarly community to preserve their work and the materials they rely upon, and to build a common research platform that promotes the discovery and use of these resources. For more information about JSTOR, please contact support@. Academy of Management is collaborating with JSTOR to digitize, preserve and extend access to The Academy of Management Review. Vol. 390-400. ? Academy of ManagementReview, 1988, 13,No. 3, A Contingency View of Porters Generic Strategies ALANI. MURRAY University of Alberta According to Porter, cost leadership and product differentiation can