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Assessing Generic Strategies: An Empirical Investigation of Two Competing Typologies in
Discrete Manufacturing Industries
Author(s): Suresh Kotha and Bhatt L. Vadlamani
Source: Strategic Management Journal, Vol. 16, No. 1 (Jan., 1995), pp. 75-83
Published by: John Wiley Sons
Stable URL: /stable/2486947
Accessed: 13/02/2009 08:05
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Strategic Management Journal, Vol. 16, 75-83 (1995)
RESEARCHNOTES AND COMMUNICATIONS
AN
STRATEGIES: EMPIRICAL
ASSESSING GENERIC
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