turban_dss9e_ch01教程.pptVIP

* * * * * * * * * * * * * * * * * * * * * * A High-Level Architecture of BI Components in a BI Architecture The data warehouse is a large repository of well-organized historical data Business analytics are the tools that allow transformation of data into information and knowledge Business performance management (BPM) allows monitoring, measuring, and comparing key performance indicators User interface (e.g., dashboards) allows access and easy manipulation of other BI components Styles of BI MicroStrategy, Corp. distinguishes five styles of BI and offers tools for each report delivery and alerting enterprise reporting (using dashboards and scorecards) cube analysis (also known as slice-and-dice analysis) ad-hoc queries statistics and data mining The Benefits of BI The ability to provide accurate information when needed, including a real-time view of the corporate performance and its parts A survey by Thompson (2004) Faster, more accurate reporting (81%) Improved decision making (78%) Improved customer service (56%) Increased revenue (49%) See Table 1.3 for a list of BI analytic applications, the business questions they answer and the business value they bring The DSS–BI Connection First, their architectures are very similar because BI evolved from DSS Second, DSS directly support specific decision making, while BI provides accurate and timely information, and indirectly support decision making Third, BI has an executive and strategy orientation, especially in its BPM and dashboard components, while DSS, in contrast, is oriented toward analysts The DSS–BI Connection – cont. Fourth, most BI systems are constructed with commercially available tools and components, while DSS is often built from scratch Fifth, DSS methodologies and even some tools were developed mostly in the academic world, while BI methodologies and tools were developed mostly by software companies Sixth, many of the tools that BI uses are also considered DSS tools (e.g., data mining and predictive an