Change Through Persuasion教程.docxVIP

Change Through Persuasionby?/search/David+A.+Garvin/0/authorDavid A. Garvin?and?/search/Michael+A.+Roberto/0/authorMichael A. Roberto??Faced with the need for massive change, most managers respond predictably. They revamp the organization’s strategy, then round up the usual set of suspects—people, pay, and processes—shifting around staff, realigning incentives, and rooting out inefficiencies. They then wait patiently for performance to improve, only to be bitterly disappointed. For some reason, the right things still don’t happen.Why is change so hard? First of all, most people are reluctant t