Unit 11 The Media Period One Warm-up and Lesson 1 课件（北师大版必修4，课标通用）.pptVIP

Advertising 文前导读：对于“无孔不入”的广告，我们多数人是爱恨交加，但不可否认的是，广告深深地影响着我们生活的方方面面。 “Advertising is a form of commercial mass communication designed to promote the sale of a product or service, or a message on behalf of an institution, an organization, or a candidate for political office.” Advertising can be looked at from various perspectives (角度). As the quote above states, its purpose is to increase the number of articles or products sold. These are not only things we can buy in different stores, for example, clothing or supplies for our daily life, but also such simple things as a message placed by an in