comScore：东盟国家广告技术发展趋势调查报告.pdfVIP

Ad Technology: Latest Trends Joe Nguyen Senior Vice President, Asia Pacific comScore, Inc. For info about the proprietary technology used in comScore products, refer to /About_comScore/Patents Joe Nguyen Senior Vice President, Asia Pacific, comScore, Inc. • comScore is a global leader in digital media analytics • Oversee sales and servicing of comScore’s products and services across 13 countries in Asia Pacific • More than 20 years in Asia Pacific, with experience in online analytics industry on both user and vendor sides of panel-based audience measurement as well as site-side analytics • Active advisor, moderator and speaker at key digital, media and technology conferences • Co-founder of iamWednesday Singapore, on Mobile Marketing Association Asia Pacific Board of Directors • Previously on ad:tech Singapore Advisory Board and Vice-Chairman of Interactive Advertising Bureau, South East Asia, Singapore Chapter Leadership Council • Previously Omniture Southeast Asia regional manager and Millennium Copthorne Hotels director of global e-commerce • BSE degree in Mechanical Engineering from Princeton University, born in Vietnam, emigrated to United States after a year in Malaysian refugee camp © comScore, Inc. Proprietary.© comScore, Inc. Proprietary. 2 ASEAN Online Audience © comScore, Inc. Proprietary.© comScore, Inc. Proprietary. 3 ASEAN audiences consume the Internet less on PC Source: co