34--基于国际竞争力感性质量管理研究.pdfVIP

Excellence and Harmony 基于国际竞争力的感性质量管理研究 李大庆 摘要：构建一种系统化的感性质量管理理论与技法，研究我国产品感性质量可以更好地满足多 样化的、个性化的、分散化的消费愿望，强化企业的质量竞争力。为此，通过设计感性质量试验， 调查我国消费者的感性质量需求，利用感性质量模型分析感性的个人差异，评价感性构造特征，描 述我国消费者的感性趋势，揭示感性对质量的物理特征的影响作用，把感性特征转化成物理特征， 使产品同时具有基本质量和感性质量。寻找符合中国人感性的质量特征规律，考察制造的可行性， 评价国际竞争能力，验证这个技法的有效性，探索一条强化我国企业国际竞争能力的途径。 关键词：感性特征 感性质量方法 国际竞争力 A Study on Kansei Quality Management Based on Global Competitiveness LI Da-Qing Abstract: The focus of this paper is to satisfy diversified, personalized and decentralized consumer needs and wants, it’s necessary to construct a systematic Kansei quality theory and methodology for strengthening the competitiveness of Chinese corporations. So, it is very important to design a Kansei quality testing model to survey Chinese consumer’s Kansei quality needs and wants. In this designed model we try to use the Kansei quality model to find out the Kansei variance among the individuals, to evaluate Kansei’s structural characteristics, and to depict the trend of Kansei’s structure of characteristics, therefore to reveal the result that Kansei tends to impact the physical characteristics, transform the Kansei characteristics to physical characteristics, and make sure that the products have the basic quality and Kansei quality at the same time. Firstly, to improve understanding of the characteristics of products making affective impact on the users and customers. Secondly, to identify and improve methods capable of grasping affective values and translating them into concrete product properties Finally we would find out a quality characteristics rule which fit for Chinese, inspect the effectiv