2014年高考英语阅读理解素材：1 70%中国游客选择自助国外游素材 .docVIP

70%中国游客选择自助国外游 长久以来，提到中国游客人们一定会想到这样的景象：大帮大帮的戴着红色旅游帽的游客从一辆辆吵闹的大巴里蜂拥而出。但如果你现在还是这么想，那就过时了。最近的一份旅游调查报告显示，如今出国旅行的中国游客中有百分之七十都会选择自助游。 ? Once captive to package tour groups, Chinas affluent（支流，富人） now seek more customized adventures overseas. ?[来源:学科网] For years, the prevailing image of Chinese travelers was this: masses of red-hat wearing people organized in tour groups, pouring out of big, noisy buses. But this stereotype is now out of date. According to a recent report from Hs Chinese International Travel Monitor, 70 percent of Chinese tourists traveling abroad are now choosing to go independently.[来源:Zxxk.Com] ? So whats behind this trend? For one, Chinese tourists these days are young: Travelers under 45 now account for 90 percent of Chinas market share, according to the China Tourism Academy. And while those matching hats seemed like an attractive souvenir to older generations, to a growing number of sophisticated travelers, they, and the tour groups giving them out, just seem passe. ? Theres been a big cultural shift. This generation is embracing individuality in every aspect: I choose my own job, I choose my own boyfriend, so why not my own travel? says Mei Zhang, the founder of Beshan, one of the few Chinese operators offering high-end, personalized, private tours. Media is playing a part too: On one hand, bus tours are depicted as dumb—you wouldnt see a celebrity caught dead on one of these. On the other hand, bloggers such as Gu Yue (who backpacked from Beijing to Berlin to see his girlfriend) are creating a huge amount of romantic adulation for the idea of life out on the open road. ? Much of what made group tours appealing to previous generations no longer applies to Chinas savvy new urbanites（都市人）. Their parents, and tourists from less-developed parts of China, value the security that organized tours provide, especially in countries where Mandarin isnt spoken. But these new independent travelers are not nervous first-timers. They have traveled extensively bef