Research on the Construction of the public credibility in China#39;s insurance industry.docVIP

Research on the Construction of the public credibility in China’s insurance industry WANG Xujin Insurance Department, Beijing Technology and Business University, Beijing, China, 100048 Abstract: The public credibility will put far-reaching impact on china’s insurance industry. This paper has made a beneficial discussion on the meaning and characteristics of the public credibility in china’s insurance industry, simultaneously, it also discusses how to construct the public credibility of insurance industry. The paper is divided into three parts: part I discusses the meaning of public credibility