浅谈美国文化产业中价值观与研究传播.pptVIP

英美文化第四组 An Analysis of the Transmission of Values in American Cultural Industries —— 浅析美国文化产业中的价值观传播 * Chapter 1 Chapter 2 Chapter 3 Chapter 4 Overview of American culture industry Values in Major cultural industries Development Strategies and measures Summery Thinking * Chapter 1 Overview of American culture industry Cultural Industryits Scope of definition 1.Media 2.Arts 3.Book Publishing 4.Films Telivisions The characteristeristics of Cultural Industry Commodity Nature of mass communication Technological Originality The function of Cultural Industry Worldwide spreading of the core values of the United States * Chapter 2 Values in Major cultural industries American Film——combination of values and business The total production of the American Film：6%—7% The world total showtimes：More than half Individualistic American Dream 阿甘正传 永不妥协 当幸福来敲门 “意识形态”的技术手段 灾难的表现形式 灾难片中的意识形态 “多元化”面具下的“单极化 * Chapter 2 Values in Major cultural industries American Film—The image of the countrys cultural consciousness It pay much attention to the multicultural integration, attract the creative talents and the protection of the copyright. 在选题与情节上，更加突出关注人类共同命运的话题，创造更加丰富多样的类型。 Comments: 美国电影始终在表现美国中产阶级的社会价值观： 上帝选民、天定命运的宗教情怀，爱国主义，家庭至上，正义必然战胜邪恶 美国精神的核心: * American Telivision Chapter 2 Values in Major cultural industries (1) Cultural values of individualism In AIR FORCE ONE, the president of the United States defeats the rebels, not only saves the family, but safeguards national authority (2) Political values of democracy, freedom and equality The main role in THE HURRICANE played by Denzel Washington, whose experiences reflect the pursuit of democracy, freedom and equality in America. * Chapter 2 Values in Major cultural industries (3) Value concept of pursuing cultural fusion The cartoons, KUNG FU PANDA and MU LA