第1章 电子商务概述(xu-续-续).pptVIP

Information Commodity Market Competition among sellers of commodity商品 information pushes prices to zero. Personalize your product and personalize your pricing Know your customer Differentiate your prices when possible Use promotion to measure demands Network effects lead to demand side economies of scale and positive feedback. Information has its greatest value when it is fresh. Popularity Adds Value in a Network Value to User Number of Compatible User Vicious cycle Virtuous cycle Networks Real: LAN, Internet, Fax Virtual: Virtual community, Chat room, Instant messenger Positive Network Ext