BEC初级真题2004.doc

A PART ONE Questions 1 – 8 Look at the statements below and at the extracts from the annual reports of five mobile phone companies on the opposite page . Which company (A, B, C,D or E) dose each statement 1 – 8 refer to ? For each statement ! – 8 , make one letter (A, B, C ,D or E) on your Answer Sheet . You will need to use some of these letters more than once . There is an example at the beginning, (0). Example : This company has no direct competition . 0 A B C D E 1 This company is still making a financial loss. 2 This company is having part of its business handled by an outside agency. This company has grown without undue expense. This company is trying to find out what the market response will be to a new product. This company continues to lose customers. This company aims to target a specific group of consumers. This company is finding it less expensive than before to attract new customers. This company has rationalized its outlets. A Our management team is dedicated to delivering operational excellence and improved profitability. In the coming year we will focus our marketing on professional, young adults who represent the high value segment of the market and who - according to independent research – are most likely to adopt our more advanced mobile data products. Customer retention is central to our strategy and we have been successful in reversing the customer loss of recent years by loyalty and upgrade schemes. A restructuring programme, resulting from changing marketing conditions, has seen our workforce scaled down to 6,100 people. B As the only network operator in the country, our marketing is aimed at expanding the size of the market. In the business sector we have targeted small- and medium-sized businesses by offering standardized services and large customers by offering tailored telecommunications solutions. We have been at the forefront of introducing