“滨海____清谷”项目营销策划的研究.doc

中英文摘要 “滨海·清谷”项目营销策划研究 摘要 目前，我国房地产业正步入一个崭新的发展阶段。房地产项目策划已成为房地产开发中的重要环节，越来越受到开发商的重视。本文从房地产项目策划的理论知识入手，通过对当前房地产市场的宏观环境、天津市房地产的区域市场以及对滨海·清谷核心竞争力的分析，结合市场定位分析理论，运用市场调查、理论及数据分析、研究等手段为滨海·清谷项目制定了前期策划方案，最终确定了其市场定位与营销策略。 关键词：房地产；市场定位；营销策略 The Marketing Planning for Binhai Fragrance Vale Abstract At present, the real estate of my country is getting into a brand-new development. The real estate projects planned have become one of the most important links in the development of real estate and have been attached more and more importance by the traders. This paper is on the base of research the real estate pro