东北财经大学MBA学院《教学大纲》.docVIP

东北财经大学MBA学院《教学大纲》 课程名称（中文）（） 课程名称（文）Simulation for Enterprise Strategic Management） 主讲教师：选用教材：课程性质课 开课学期：） 学 时：学 分：课程简介不同于一般的以理论和案例为主的管理课程，而是一种体验式的互动学习。分别组成六个管理团队，互相竞争，每个小组的成员将分别担任公司中的重要职位（CEO、CFO、市场总监、生产总监等），每要亲自经营一家拥有1亿资产，销售良好，资金充裕企业，连续从事6个会计年度的经营活动企业结构和经营管理的全部展示在模拟沙盘上，复杂，抽象的经营管理理论以最直观的方式让去体验，。This curriculum is the practice curriculum designed for MBA to carry on the enterprise operating decisions. This curriculum, through building one kind of operating decisions drilling environment, raises the students decision making level, the organizing faculty and the teamwork spirit. 《Simulation for Enterprise Strategic Management》 is different from genera curriculum which is based on the theories and the cases, it is one kind of experience-like interactive study. The students form six teams separately, and compete with each other. The team members take on the key positions (such as CEO, CFO, Chief Marketing Officer, Chief Produce Officer and so on). Each group must manage a company which has 100,000,000 assets, the market condition is good, and the fund is abundant. And they needs to be engaged in 6-8 fiscal years continuously the operative activity. The pattern of enterprises and the result of management and operation will be demonstrated completely on the simulation. The complex and abstract management theory is taught in a direct-viewing way. And the curriculum will help the student to understand Enterprises operation processes and scientific decision-making procedure. 二、课程教学目的与要求： 1．课程教学目的 本课程作为MBA综合实验课程，其教学目的就是要通过实验帮助学生掌握企业经营管理的业务流程,理解企业经营管理中物流、资金流和信息流的协同贷款、融资现金流控制的ROA、ROE、速动比率等对企业经营绩效考核理解“物流系统”的相互协调产销排程、成本、JIT生产等概念的理论和方法。市场战略、分析预测营销环境合理市场投入、品牌建设理解岗位职能作用知识管理、技能培训、绩效考核等人力资源管理的重要性。、授课计划（内容、案例、习题和时间） 必做 2 模拟企业运营规则 4 演示 3 第0年度模拟经营实习 4 沙盘模拟 4 第一年度模拟经营 3 5 第二年度模拟经营 3 6 第三年度模拟经营 3 7 第四年度模拟经营 3 8 第五年度模拟经营 3 9 第六年度模拟经营 3 10 总结点评与专题讲座 6 案例分析 总计 36 五、评价标准 1．教学考核方式：模拟企业经营的成绩和案例写作成绩（公司年度经营报告及个人总结报告成绩） 2．考核评分标准和各部分内容所占比例 出勤及在课堂表现—20