《国际商务英语》记忆要点汇总.docVIP

Lesson 1 International Business International business—transaction between parties from different countries. Visible trade—refers to commodity trade, exporting and importing goods produced in one country for consumption or resale in another. Invisible trade—refers to a kind of trade in the form of transportation, communication, banking, insurance, consulting, information etc. FDI (foreign direct investment)—a kind of international investment is made for returns through controlling the enterprises or assets invested in in a host country. The host country—a foreign country where the investor operates. The home country—the country where the headquarters of the investor is located. Portfolio investment—refers to purchases of foreign financial assets like stocks, bonds or certificates of deposit for a purpose other than controlling. Bonds—papers issued by a government or a firm with promise to pay back the money lent or invested together with interest. Licensing—a firm leases the right to use its intellectual property to a firm in another country. Franchising—franchising can be regarded as a special form of licensing. Under franchising, a firm, called the franchisee, is allowed to operate in the name of another, called the franchiser who provides the former with trademarks, brand names, logos, and operating techniques for royalty. Management contract—under a management contract, one company offers managerial or other specialized services to another within a particular period for a flat payment or a percentage of the relevant business volume. When a government forbids foreign ownership in certain industries, it is most applicable. international turnkey project—a firm signs a contract with a foreign purchaser and undertakes all the designing, contracting and facility equipping before handing it over to the latter upon completion. BOT—for BOT, B stands for build, O for operate and T for transfer. BOT is popular variant of the turnkey project. Why do firms choose licensin