外文文献--超市的顾客满意度.docVIP

附 录 Appendix Customer Satisfaction Strategy in Chain Supermarkets ? Customer satisfaction strategy’s main idea is: the guideline is that the whole operational activities of supermarkets are for customer satisfaction, in customers’ view to analyze consumption demand. By satisfying customers’ need to realize supermarkets’ operational aim. The fundamental purpose of supermarkets’ customer satisfaction is to cultivate customers’ trust on supermarkets, to enhance customers’ satisfaction for the whole supermarkets’ operational activities. In order to do this, we must know the new marketing strategy’