乡村旅游目地供应链整合模式研究_陈剑峰.pdfVIP

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乡村旅游目地供应链整合模式研究_陈剑峰.pdf

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Research into the Mode of the Supply Chain Integration of Rural Tourism Destinations Jianfeng CHEN Huzhou Teachers College, Huzhou, China Email:cjfzlpy@hutc.zj.cn Abstract: The environment in rural tourism development and consumers’ demand for consumption are both changing. The rural tourism destination markets change to the advanced supply chain competition from the original competition among enterprises. Only to strengthen the supply chain integration of the rural tourism destinations will it gain the competitive advantage. The supply chain integration of rural tourism destinations includes the supply chain integration of business services, public services, and the supply chain integration of business services with public services. The operating mode of supply chain integration of rural tourism destinations varies from the supply chain integration led by core businesses, the supply chain integration led by local governments and the supply chain integration led by collaboration-based groups. To optimize the supply chain integration of rural tourism destinations will be favorable to help to protect the quality of rural tourism, improve the tourists’ satisfaction and core competitiveness from rural tourism destinations. Keywords: rural tourism destination; supply chain integration; operating mode 1 313000 Email:cjfzlpy@hutc.zj.cn