中国家电业国际竞争力与研究—基于“钻石模型”分析.docVIP

中国家电业的国际竞争力研究 ——基于“钻石模型”的分析 专业 2004级硕士研究生 研究生：赖世胜 指导教师 ： 肖慈方 内容摘要:国际竞争力兴起于20世纪80年代，90年代成为世界热点，被世界各国广泛应用。哈佛大学的迈克尔·波特教授的竞争三部曲——《竞争战略》(1980年版)、《竞争优势》（1985年版）、《国家竞争优势》(1990年版)，建立了涵盖企业国际竞争力、产业国际竞争力、国家竞争力在内的多个理论分析模型，从而对国际竞争力的理论研究产生了重大的影响。在经济自由化、全球化、信息网络化、一体化的今天，国际竞争力越来越凸显为产业间的国际竞争力。一个国家或地区整体的国际竞争力的强弱，正是由其主要产业的国际竞争的强弱决定的。2001年，美国《家电》杂志对全球前十位家电制造商进行了排名有家美国公司、家欧洲公司和家日本公司，。土耳其对中国彩电征收50％反倾销税The Study on International Competitiveness of China’s Appliance ——Analysis Based on Diamond Model Major：World Econom Postgraduate: Lai Shisheng Tutor: Xiao Cifang Abstract: The international competitiveness emerged in 1980s.It became the world hotspot in 1990s,widely being applied by various countries. Harvard Universitys Professor Michael E.Porters competitiveness trilogy - Competitive Strategy (Edition1980),Competitive Advantage (Edition 1985) and The Competitive Advantage of Nations (Edition 1990), build up many theoretical analysis models in the enterprise international competitiveness, the industrial international competitiveness and the national competitiveness which has had a significant effect on the international competitiveness fundamental research. International competitiveness takes on industrial international competitiveness during the economic liberalization, the globalization, the integrated information network today. International competitiveness of a nation or a location is measured by its main industrial international competitiveness. The USA Appliance magazine carries out a list of a world top 10 home appliance manufacturers in 2001 including 3 USA companies , 2 Europe companies, 4 Japan companies, and only one Chinese company-Haier which is listed in 9. Investigation and discussion on international competitiveness of our national appliance industry come from such one kind of real challenge: What should our national industry depend on to answer the challenge of powerful international companies which have powerful international competitiv