毕业论文终稿 游戏运营商盈利模式分析.docVIP

游戏运营商盈利模式分析 ——基于腾讯游戏与网易游戏比较研究 指导教师： 王成慧 作 者： 陈凯丰 系 别： 旅游管理学院 专 业： 市场营销 学 号： 071401054 完成时间： 2011年4月20日 内容摘要 2010年，互联网和移动网游戏市场规模同质化、缺乏创新仍是我国游戏行业的通病，如果不加以解决，未来几年，行业增长将继续放缓，甚至可能出现负增长 Abstract In 2010, the online games have a large market size. On the face of it, the online games Operators yields big profits. And as the number of the online games player grow large, see no hard, online games industry also will have large market size. Homogeneous and lack of prime power of innovation is the common trouble of the online games industry. If we don’t solve this problem, the growth of the online games industry will slow down or even decrease. And recently, some online games have already closure. So, if the online games Operators haven’t the good business model to consult, only depend on the invariable game mode or speculate publicize which is hard to access to the virtuous cycle and forever management. In this situation, the research on the profit model of online game operators has been the unsolved problem for their practitioners. This study provides an overview about the development of online game operators, and finds out its fundamental concepts and existing problems. Through the comparison of profitable model between Netease and Tencent, which are two major online game operators in China, on the aspects of time, charging method, value-added service, the writer summarizes their own advantages and puts forward the law of successful profit models. Meanwhile, the writer also explores other models, aiming at assisting China’s online game operators in adopting a sustainable profit model. KEYWORD: Online Games Operator Netease Tencent profit model 致谢 在此论文完成之际，非常衷心地感谢我的论文导师王成慧老师，论文的选题、结构、以及需要主要的事项，王老师都给予了我详细、细心的指导，并且为我提供了珍贵的参考文献。王老师治学严谨的态度，对学术的执著精神，一丝不苟的作风给我留下了深刻的印象，为我树立楷模，并将永远激励我在今后的学习和工作中不断进取。我的学士论文的完成，凝聚了导师的许多思想和智慧。在此，再次感谢我的导师，谢谢！同时，也感谢二外给予了我学习的机会，让我明白到了在其他地方学不到的知识，道理。 诚信保证 我通过自己的签名保证：我的论文是独立完