视讯产品市场营销渠道策略的研究.pdfVIP

视讯产品市场营销渠道策略研究 中文摘要 视讯产品市场营销渠道策略研究 中文摘要 本文试图运用MBA 学习中所学到的知识结合本人实际工作的体会，对视讯产品 渠道营销的现状、构建新渠道的重要性及如何操作进行了比较深入地研究。在激烈竞 争的今天，仅依靠单一的渠道营销策略的手段对于视讯产品厂家迅速、稳定的发展很 可能是不够的。而高效的渠道营销是视讯产品厂家做大做强的必然选择。对于视讯产 品而言，渠道营销策略的研究和选择有着其独特性，并有着重大意义。本人将针对视 讯产品的渠道营销策略进行全方位的分析，并特别针对在渠道营销中可能遇到的困难 进行重点、详细的分析并提出可行的解决办法。论文中利用了SWOT 分析等辅助工 具来论证营销渠道在视讯产品厂家所起的作用。本人从事视讯工作已有多年，在论文 中探讨了渠道的构建过程，也讨论了渠道工作中一些重要的方面如渠道激励等。本文 注重理论与实践相结合，具有一定的可操作性，希望能给读者提供有益的借鉴。 关键词：视讯产品 营销渠道 策略研究 作 者：朱风涌 指导老师：袁建新 教授 I Abstract Research On Marketing Channel Strategies In Video Products Market Research On Marketing Channel Strategies In Video Products Market Abstract In the thesis I try to study backgrounds, importance, and operation of the marketing channel about video products on the course of MBA and practice of my work. On competitive today, company can’t resort single marketing channel strategies, which is not suitable for quick development and stability of enterprises. It is the only choice that the effective marketing channel can make the company strong. It is also very important for video products that the company makes the choice of the marketing channel. So research on marketing channel is special for video products. In the thesis I’ll give the analysis completely about the marketing channel strategies. Facing the difficulty, I come to the solution. The sole of marketing channel will be verified by the SWOT analysis. I’m engaged in video work several