网络广告中不正当竞争行为.docVIP

摘要 随着网络走入千家万户，电子商务这个上世纪末期刚刚产生的新生事物迅速发展壮大起来，与此同时网络广告借助于网络这一平台，充分发挥着自己成本低、覆盖面广、浏览人员多等优势被越来越多的商家运用起来，进入了自己的一个黄金时代。但是，同样网络广告这一优越的宣传方式也被一些不正当竞争者利用，使得整个网络广告之中充斥着不正当竞争行为，而本文就通过对于网络广告现行法规制的研究，说明网络广告的现状、问题以及问题解决方法。 关键词：网络广告；不正当竞争；法律规制；对策 Study of The Current Law on Unfair Competition Behavior in Network Advertisement Abstract Along with the network into thousands of households, Electronic Business which is a new thing appearing at the end of the last century get a choice to growing up quickly, At the same time, online advertising with the help of the network platform, give full play to their low c