最新版east european retailing--a consumer perspective.pdfVIP

中国最大下载资料网 Quantitative analysis of East European East European retailing: retailing a consumer perspective Most studies on East European retailing have tended to be observational or anecdotal[1-3]. Rene Dentiste Mueller and When effecting comparative analyses of East European retail systems, researchers have Amanda J. Broderick usually concentrated on contrasting retail systems in terms of square footage, turnover or capital and labour utilization and defined inefficiencies based on variances from the Western pattern of retailing[4-7]. Given the communality of Western European[8], North American and Japanese retail distribution development[9], it is logical to assume that the economically advanced transitional economies will experience a similar pattern of The authors development as they move towards the free Rene Dentiste Mueller is a Lecturer in Marketing at De market especially as the level of western food Montfort University, Leicester, UK. industry interest in the area is high. Amanda J. Broderick is a Graduate Researc