21世纪服务营销发展趋势初探.docVIP

21世纪服务营销发展趋势初探 杨波波 ［内容摘要］服务营销是现代市场营销的一个新领域，满足顾客对服务产品所带来的服务效用的需求服务营销 3R+4P 顾客Abstract：Service marketing is a new field of modern marketing, it by satisfying customer demand for products brought about by the service utility achieve the goal of the enterprise, is to use of various marketing strategies to achieve business activities in the process of service marketing. Use service marketing to guide to promote service marketing in our country, can greatly promote the third industry of our country, and become their theoretical basis. And service marketing theory has been applied to the Chinese elec