论我国社会新闻报道策划失实和防治-毕业论文.docVIP

华 中 科 技 大 学 硕 士 学 位 论 文  摘  要  在激烈的竞争中，新闻报道策划成为了媒体抢占先机的制高点。而社会新闻 凭借其与受众生活贴近容易产生强大的反响等特点，自然而然成为了业内人士进 行新闻报道策划的重点之一。可是由于报道策划过程中目标设定僵化，不能根据 实际情况进行方案调整；策划方案设计的创造性随意发挥，未能掌握翔实的相关 材料；策划执行中的越俎代庖，策划人包办策划对象的行为等原因导致社会新闻 报道策划的失实的频繁出现，并严重损害了当事人的利益，降低了新闻媒体的公 信力，导致舆论导向发生偏差，甚至破坏国家和政府形象。 本文采用对比研究的方法，借鉴国外防治新闻报道策划失实的措施，并从防 治和处理两个角度对我国新闻报道策划失实的方法进行分析，通过加强社会新闻 报道策划的“把关”，主动和合理运用受众反馈，加强法律法规的约束防范，严格 自律组织审查，发现我国预先防止新闻失实的措施有限，而后期的处理过程又往 往遮遮掩掩，流于形式。 网络媒体的迅速发展加大了受众的反馈控制，这为避免社会新闻报道策划失 实打下坚实基础。同时，还必须通过加强新闻报策划的“把关”和媒体自律加强 媒体自身控制和纠偏，利用新闻法规进行防治。  关键词：社会新闻  报道策划  失实  媒体  防治  I 华 中 科 技 大 学 硕 士 学 位 论 文 Abstract In the fierce market competition, news report planning has become the focus for medias to seize the opportunity to compete for each other．Therefore，with its close to daily life and easy to have strong repercussions with audience, social news has naturally become the focus for news report planning．However，as the rigid goal-setting during news report planning, leading to non- adjustment on the planning according to facts; be unable to grasp related informative references, leading to subjective improvisation in reporting planning tentative design stage; and someone performs the duty of another person in planning implementation stage, all of which result in the high frequency of false report planning, which seriously damaged the interests of the parties，reducing the credibility of the news media，leading to the deviation of public opinion, or even damage the image of State and Government． This paper takes the methods of quantitative analysis and comparative study， drawing on the measures of control of the false news in foreign countries, analyzes the methods of false news from the perspective of prevention and disposal ． By strengthening the role of gatekeeper in social news planning and take use of audience feedback initiatively and rationally, strengthening laws and regulations and keep strict self-discipline ,we found that the measures of preventing false news are limited，while the dis