市场营销专业（汽车营销与技术服务方向）专科培养方案.docVIP

市场营销专业（汽车营销与技术服务方向）专科培养方案 Junior College Program for Marketing (in the field of Automobile Marketing and Technological Services) 一、培养目标 I. Educational Objectives 本专业培养德智体美全面发展，掌握营销技术和汽车结构、性能及使用知识，具有较强的专业实践技能，能够从事汽车的采购、销售及售后服务管理的高等技术应用性专门人才。学生毕业后，主要面向汽车销售公司，汽车专营店，汽车特许经销店，汽车授权销售服务公司及汽车配件销售公司，从事汽车的营销策划、采购、销售、售后服务管理及汽车金融保险等工作，也可在一般流通企业从事营销业务与管理工作。 The programmarketing technology, automotive structure, performance and usage, being capable of doing automobile purchasing, selling and after-sales management. Graduates, with a strong Specialty Internship skill, are able to engage in automobile marketing planning, purchasing, selling, after-sales service management and automotive finance and insurance in Auto Sales Companies, Auto Monopolized Stores, Auto Franchises, Authorized Auto Sales Service Company and Auto Parts Sales Company. They are also capable of sales and management work in the various distribution firms. 二、基本要求 II. Skills Profile As a student of this program, he/she is required to: 1、热爱祖国，拥护中国共产党的领导，掌握马列主义、毛泽东思想、邓小平理论、“三个代表”重要思想和科学发展观的基本理论体系；愿为社会主义现代化建设服务；具有敬业爱岗、艰苦奋斗、热爱劳动、遵纪守法、团结合作的品质；有强烈的社会责任感、明确的职业理想和良好的职业道德。 1. Love motherland, support the Chinese Communist Party’s leadership and grasp the basic principles of Marxism-Leninism, Mao Zedong Thought, Deng Xiaoping Theory, “Three Represents” Thought and Scientific Outlook on Development; be willing to serve the socialist modernization drive and the masses; have a strong sense of responsibility and aspirations to endeavor for the country and nation’s prosperity; be conscientious and meticulous in work, observe disciplines and obey laws, and cherish team spirit; have good moral character, social morality and professional ethics. 2、掌握本专业必需的基础知识、基本理论和基本技能，具有独立获取知识、提出问题、分析解决问题的基本能力及开拓创新精神。掌握市场营销的基本理论、原则和技术；掌握汽车及配件编号、库存管理、营销售后服务环节的各项业务工作的基本理论、原则和方法；具有对汽车进行拆装的基本能力；具有较强的从事汽车及配件的采购与销售的业务经营能力；具有较强的计算机操作和使用计算机进行产品销售、管理及信息分析的能力；具有驾驶汽车的能力。 2. Grasp the necessary basis of professional knowledge, the basic theories and basic sk