外贸函电入门1.pptVIP

Chapter 1 Establishing Business Relations Objective How to establish business relations with a new company Tasks in the Chapter A letter to a newly-introduced client Self-introduction by the seller Self-introduction by the buyer A reply to the above Introduction The ways to approach the merchants abroad; The ways to get the necessary information about a new customer; The content in the letter Ways to Approach the Merchants Abroad In written form Attendance at the export commodities fairs Contact at exhibitions held at home or aboard; Mutual visits by trade delegations and groups. Ways to Get Information Internet; The banks; The periodicals’ The advertisements in newspapers; The introduction from his business connections; The market investigations; The commercial Counselor’s Office; The chambers of commerce both at home and abroad; Enquires received form the merchants abroad Content in the Letter The source of the information; The intention; The business scope of the firm and also its branches and liaison offices; The reference as to the firms financial position and integrity Closing the letter Expressing your expectation of cooperation and an early reply. Main Points in the Letter Opening: the purpose or reason of writing, which is: The source of information; His intention (establishment of business relations); Requirements for further information; Body: the details of requirements, which are Self-introduction and the business scope of his firm; The reference as to his firm’s financial position and integrity; Closing: expression of cooperation or an early reply Section 1 Structure analysis: The source of the information; The writer’s business scope; The advantages of the writer’s company; Closing. Exercises Leading importer Export range Order Extensive connections; Specific enquiry Latest catalogue Quotation Extension of L/C 最新产品目录 出口产品范围 信用证展期 具体询盘 主要进口商 订单 报价 广泛的联系 1. We would ___ very much if you send us a few sample books. A. appreciated B. appre