优美英语文章.怎样培养势不可挡的领袖魅力.docVIP

How To Be An Irresistible Leader？ 怎样培养势不可挡的领袖魅力 What is it exactly that makes some people command far more respect and attention, even devotion, than their peers? And if youre not born with the kind of magnetism that compels people to admire and follow you, can you acquire it? Charisma comes from a Greek word that means gift from the gods, which may explain why most of us assume youve either got it or you dont. 到底是什么让有些人能获得更多尊敬和关注，甚至更多的忠诚？如果你先天并不具备这种让人敬仰和追随的魅力，能否通过后天获得？“魅力”这个词源自古希腊，意思是“神赐的礼物”。这或许也能解释为何我们大多数人都认为这种气质，有就是有，没有也强求不来。 Those strategies are spelled out in Compelling People: The Hidden Qualities That Make Us Influential. The book, which includes some material the authors have already taught as lecturers at a few top B-schools, is now required reading at Harvard, Columbia, and the McDonough School of Business at Georgetown. 但约翰?奈分格和马修?克哈特却有不同的看法。这两位是培训公司KNP Communications的联合创始人，公司的客户包括位高权重的高管、政客和媒体明星。从多年前开始，他们两位就开始将个人魅力进行细分。他们写道：“我们研究了最具影响力的人，看看他们如何培养自己的个人魅力。从奥普拉?温弗瑞到罗纳德?里根，从多莉?巴顿到达赖喇嘛，我们发现成功的人都在反复使用相同的策略。”这些策略最终便形成了一本书——《魅力人群：让我们产生影响力的潜在品质》（Compelling People: The Hidden Qualities That Make Us Influential）。两位作者在许多顶尖商学院授课的时候都引用过书中的内容作为素材。目前，这本书已经成为哈佛（Harward）、哥伦比亚（Columbia）和乔治城麦克多诺商学院（McDonough School of Business）的必读物。 It turns out that the ineffable thing we call charisma has two primary elements, strength and warmth. Strength, by the authors lights, is a persons capacity to make things happen, while warmth is the sense that a person shares our feelings, interests, and view of the world. Getting elected to public office usually takes both. For instance, the authors note, George W. Bush ran in 2000 as a compassionate (warm) conservative (strong). 事实证明，这种被我们称之为“魅力”的、难以言说的东西由两个主要元素组成——强势与同情心。按照两位作者的观点，强势是“一个人能够让事情发生的能力”，而同情心是“一个人共享他人的感觉、兴趣和世界观的意识。”要想当选公职通常需要两者兼具。例如，两位作者表示：“2000年，乔治?W?布什便是以一个富有同情心（热心）的保守主义者（强势）身份参加的总统竞选。” Sounds good, but theres a catch: Balancing the two qualities, which are fundamentally different or even opposed, is tricky. Warmth -- including