旅游歌曲研究毕业论文.doc

摘  要  旅游歌曲是现代旅游宣传的常见手段之一，随着旅游业的迅速发展，旅游营销成为 旅游企业提升品牌形象、加强竞争力的有效手段，旅游歌曲作为一种独特的传播载体获 得了广阔的发展空间，它通过音乐艺术与商业旅游广告的完美结合促进了旅游业的发 展，也使音乐的传播功能在新的时代有了新的涵义。 旅游歌曲是一种新兴的歌曲门类，它生机勃勃的飞速发展，具有广阔的发展空间， 却又模式粗放，质量良莠不齐，前景堪忧。它经过一段时间的发展，已经颇具规模，具 有一定的社会影响力，也积累了一些成功的经验，极需在理论上进行梳理、分析，总结 出有建设性的理论指导。 旅游歌曲的研究必然涉及音乐、文学、旅游营销等多门学科，旅游歌曲具有以上各 学科的共性，但作为一个多学科复合体，它综合了各学科的优点，选择了不同的侧重点， 凸显出作为旅游歌曲的个性，有了自己专属的个性。本文侧重于旅游歌曲的个性研究， 结合旅游歌曲的发展历程、特点，在微观上对部分旅游歌曲进行了歌词和音乐上的分析， 在宏观上对旅游歌曲的发展现状做了正反两方面的分析，从实际案例中提炼和升华出理 论，以求能用理论来指导实践工作，促成旅游歌曲的可持续性发展。 关键词：旅游歌曲，歌词，音乐，发展现状 I ABSTRACT Tourism songs are one of the common methods of modern tourism propagada.With the rapid development of tourism, tourism business becomes the effective way of improving the enterprises’ products images, sharpening the competitive edges of products. Tourism songs, as a special transfering media have achieved broad space, they promote the development by the perfect intergration of music art and business advertisement, and make the music transmitting function get new significance in the modern times. Tourism songs which are a new type of song, have achieved rapid development and there is no certain that they have a bright future, but at the same time, they lacks effective management, the quality of them appears unequal. After some development, they have formed some scale, have some social effects, accumulating some successful experience. But we still should analyze them from the theoretical aspect, then conclude some constructive theoretical guidelines . The research of tourism songs concerns many other subjects such as music, literature, tourism business and so on. Tourism songs have some same traits with these subjects, but as a cross-displine complex, they still have their own characteristices.This thesis is trying to analyzes some tourism songs’ words and music according to from the micro perspective,analyzing the status quo of tourism songs from both two sides. The article tries to draw some theories from some cases, then hope to put them into