[英语时文阅读中英文对照]CEO的“创新噩梦”.pdfVIP

2010-9-30 译言网 | CEO的“创新噩梦” 译言网 | CEO的“创新噩梦” /view/162355/138011 September 30th, 2010 The CEOs Innovation Nightmare CEO的“创新噩梦” When chief executives yell innovation in the forest, but their management teams cover their ears, did they really yell anything at all? 当CEO在公司里大呼“创新”的时候，公司的管理团队却捂起了耳朵，他们的“呼喊”还有什 么用呢？ By G. Michael Maddock and Raphael Louis Vitón, September 13, 2010 作者：G. Michael Maddock 、Raphael Louis Vitón，2010年9月13日 The news cameras roll as the chief executive of one of the nations largest companies boldly outlines his well-thought-out, incredibly detailed vision for changing his dinosaur industry. Innovation will be the cornerstone on which we build our future, he says. For too long, we have relied on our great brand, loyal customers, and fine workforce to carry the day. But the world is changing, and our customers and shareholders are counting on us to deliver new products and services. Our competitors havent recognized this fact. But we have. So from this day forward, I commit to create a culture of innovation. We will be known as the company that reinvented the X industry. /view/…/138011 1/6 2010-9-30 译言网 | CEO的“创新噩梦” 当（新闻）摄像机转向全美最大公司之一的CEO时，他相当坦然地向我们讲述了一些经过深思 熟虑的、细致入微的、可以改变这个庞大产业的想法，“创新将是我们开拓未来的重要基 础”，他说，“长久以来，我们一直依赖于我们强大的品牌力量、忠诚的客户和优秀的员工来 度过每一天，但是世界在变，我们的客户和股东们期望我们能推出新的产品和服务。而我们的 竞争对手还没有认识到这一点，但我们知道！所以从今天起，我承诺要创立一种‘创新文 化’，我们的公司将会在未知的产业里再次取得辉煌的成就！” The next day, a huge plaque is hung in the corporate lobby that boldly proclaims, Core Value No. 1: Innovation. And you can tell that the CEO believes this with all his heart. Like Paul on the road to Damascus, he has seen the light. In the aftermath of the announcement, we at Maddock Douglas applaud. (Innovation is our business, a