广告文体分析.pptVIP

The Lexical Features of the Advertisement Lecturer: 郑杭敏 Members : 石慧 吴丹 郭成成 1. using affirmative and commendatory words and expressions the first thing special thrill no wonder have already chosen join the excitement 首先之事 狂喜 无怪乎 早已选择 共享快乐 The words “ special”, “first” can indicate that Apple computer is unique and better than others. The purpose In order to market the product, it is necessary to beautify and whitewash the product, which often uses large amounts of positive and commendatory words and expressions to highlight the products. Above words and expressions can impress the potential customers with the good quality of the Apple computers. 2. Magical use of personal pronouns To shorten the distance between advertisers and consumers, making the language more friendly in tone and more thoughtful for the potential consumers so as to lure them to buy the products, advertisements often use many English personal pronouns. advertiser consumer A person or thing readers familiar with or respect. It is the first time you should know about personal computers. It is a home computer, a business computer ,your computer. Call for the one nearest you . Function: leaving a vivid impression on consumers to make their feelings resonate with the ads. 3. Frequent use of short verb you should know discover the special thrill have already chosen join the excitement call for English advertisements often use some very short, monosyllabic verbs. The simple verbs can impress the potential customers, and preference of simple verbs can convey information effectively, draw the readers desire to buy in a more forceful way . 4. Using numbers, and the comparative and superlative words Advertisers prefer to let the facts speak for themselves, so they often use the data which is both simple and clear to achieve a multiplier effect. No wonder tens of thousands have already chosen apple A is for appl