行业英语综合教程 二 3 3.pptVIP

尚辅网 尚辅网 尚辅网 It Was Made in China. 3. Product presentation. How to Make a Product Presentation? 　　To make a perfect product description, several steps should be followed. First, research the product and its uses. You should know and understand every feature and advantage the product may have. Many manufacturers have websites with product details or customer service lines where you can obtain additional information. Next, determine your audience. Writing styles should always vary depending on the desired audience. You should research who uses and purchases the product to establish the tone and style of your audience and create a unique voice for your product. And then, write your article linking features and benefits. It’s often not enough to just list the features of a product as your audience may not always understand them. Use descriptive language to convey how any one feature will benefit the buyer and how purchasing the item will make their life easier. Potential buyers want to know what the product will do for them. In addition, clear and decisive language should be used. Making product descriptions concise is important. Use common language and terms that are easy to be understood. Clearly describe the product without getting too technical or boring so the reader could stay engaged. If possible, include a call. to. action at the end. The best product descriptions always ask for a sale. Be creative and encourage the potential buyer to purchase your product by telling them exactly how to do it. 尚辅网 It Was Made in China. 3. Product presentation. Task 1 Please find out the five steps to make a perfect product presentation: Step 1 Step 1 Step 1 Step 1 Step 1 Research the product and its uses. Determine your audience. Write your article linking features and benefits. Use common language and terms. Be creative and encourage the potential buyer to purchase your product by telling them exactly how to do it. 尚辅网 It Was Made in China. 3. Product presentation. Task 2 Plea