戴尔与联想营销模式差异专业英语课件.ppt

dell vs lenovo made by Radish Group Introduction enterprises Introduction enterprises Lenovos mission is to provide businesses and consumers better options to improve productivity, efficiency, competitive, and increase their personal life. Operating in over 60 countries, we specialize in serving the needs of customers, partners, investors, employees and community with a business model Introduction enterprises Dell listens to customers and provide customers reliable and innovative technology and services. Benefit from the unique direct business model, Dell is a leading global systems and services company in the Fortune 500 in 2010 and No. 131. Introduction enterprises Dell has been able to consolidate its market leading position, because of its direct sales has consistently adhered to standards-based computing products and services, and provide the best customer experience. In the past four quarters, the companys turnover reached 574 billion U.S. dollars. Dell currently about 75,100 employees worldwide。 Diagram 一、两点间直线最短－－戴尔的营销策略 Dells direct sales model Dell network, the use of electronic data interchange connection, making the upstream parts suppliers to timely and accurate company needs to know the number of parts, time, thereby greatly reducing the inventory, so a supplier to Dells customer network of organizations and then Dell is built up and modern information technology based supply chain. Dells direct sales model Dell, through online direct interaction with customers, to provide customers with products and services, but also customers and competitors to build their own customer database. Database contains the customers purchasing power, purchase requirements and buying habits and other information. Through the analysis of the database for different types of clients develop marketing strategies. the store is king - Lenovos channel sales Store MarketingLenovos \store is king\ sales philosophy, stress the importance in the marketing process is to play the