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Brandmark Summary Guide
Introduction The celebration of Visit Malaysia Communications Objective:
2014 is one of the country’s To create synergy and alignment
efforts to promote Malaysia as to the country’s new masterbrand
a popular tourism destination and logo for the audience, to
in line with the Malaysia reenergize, rethink and
Tourism Transformation Plan reconsider Malaysia as their
2020, where the country has next holiday destination.
set a target of 36 million
tourist arrivals with a revenue Primary Message:
of RM168 billion. It is also Malaysia offers you rich and
to create awareness among authentic cultural travel experiences.
Malaysians about the Visit
Malaysia 2014 campaign and to Secondary Message:
enhance the value of welcoming Malaysia offers a diversity of tourism
foreign tourists to Malaysia. experiences found nowhere else.
Summary
THE BRANDMARK . . . . . . . . . . . . . 04
Preferred versions . . . . . . . . . . . . .05
Restricted versions . . . . . . . . . . . .06
Clear space and minimum size . .07
Incorrect usage . . . . . . . . . . . . . . .08
COLOURS . . . . . . . . . . . . . . . . . . . . 09
TYPOGRAPHY . . . . . . . . . .
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