高三英语(人教版)五单元课文课件.pptVIP

Unit 5 advertisement 1.Why is advertising popular? A: Advertising is popular because it can increase profits and because many of the advertisements are entertaining. 2.How does advertising help consumers and companies? A: Advertising helps consumers find out about new products and helps companies introduce new products. 3.What is the basic principle behind advertisements? A: Advertisements help companies to influence the choice customers make by associating the product with the customers’ needs. 4.Why do advertisers often have to work hard to attract people’s attention? A: Advertisers often have to work hard to attract people’s attention because customers see so many ads everyday. 5.What is a “bait-and –switch” ad? A: A “bait-and –switch” ad is an ad that cheats the customers by showing them one product and giving them another. 6.How can we protect ourselves from misleading ads? A: We can protect ourselves from misleading ads by learning how to analyze ads. The development of radio, television and other media has gone hand in hand with the development of advertising. 广播、电视以及其他媒体与广告业同步发展。 go with: 与……同行，与……相配 我和你一起去。 I’ll go with you. 她的帽子和裙子很相配。 Her hat goes well with her dress. hand in hand: 手拉手，同步地 灰尘与疾病总是形影相随。 Dirt and disease go hand in hand. 金钱并总是同幸福密切相关。 Money doesn’t always go hand in hand. at hand 近处，即将到来 by hand 手工 on the one hand一方面 on the other hand另一方面 hand down传给后代 hand over移交，让与 from hand to mouth现挣现吃地，仅够糊口地 On the other hand, critics sometimes accuse companies of using ads to mislead us by making us believe that a certain product is better than it really is or that we will be happier if we buy it. 另一方面，批评者有时指责公司滥用广告误导我们，让我们相信某种产品比它的实际情况要好，或者购买某种产品会让我们更愉快。 accuse sb of doing sth:指控（指责)……. 他被指控是间谍。 He was accused of being a spy. 比较: charge sb with sth:指控…有过错 那个司机被控超速驾驶。 The drive was charged with speeding. 他们指责他不诚实。 They charged him with dishonesty. Customers see so many ads every day that advertisers must work hard to get their me