电子商务英语（ 第二版） 06.pptVIP

尚辅网 Customer Relationship Management solutions help your customers feel in control by being able to access information when, where and how they want to. The result: they have more power, more choices and fewer reasons to turn to your competitors. 客户关系管理方案使顾客能够随时随地访问他们所需要的信息，这就使他们产生了掌握主动的感觉，结果是：他们的购物能力加强了，购物的选择更多了，转向你的竞争对手的理由变少了。 The goal of CRM is to understand each customers specific needs and then customize a product or service to meet those needs. The idea is that a customer whose needs are being met exactly is willing to pay more for the goods or services that are meeting those