电子商务英语（ 第二版） 10.pptVIP

尚辅网 10.1 Identifying the Electronic Commerce Objectives10.1 设定电子商务的目标 The ability of companies to plan, design, and implement cohesive electronic commerce strategies will make the difference between success and failure for the majority of them. The tremendous leverage that firms can gain by being the first to do business in a new way on the Web has caught the attention of top executives in many industries. The keys to successful implementation of any information technology project are planning and execution. 公司计划、设计和实施电子商务战略的能力决定了公司的成败。公司利用互联网抢先进入市场或以全新方式开展业务所能得到的优势已引起许多行业的高级管理人员