商务英语函电 教学课件 作者 方宁 王维平 chapter 3.pptVIP

  Chapter 3 Enquiry, Offer and Counter-offer An enquiry is a request for information. First real step in business negotiation Two categories: A general enquiry(一般询盘) and a specific enquiry(具体询盘) Guidelines for writing Enquiry Letters 1）Begin your letter by telling the source 2）Be courteous, concise and to the point, but do not use over-polite, humble wording. 3）Be specific about what you want. Also known as quotation Offeror: 报盘人(The person making the offer). Offeree: 受盘人 (The person to whom the offer is made) Firm offer (offer with engagement / obligation) Non-f