商务英语理论与实务 教学课件 作者 蒋景东situation 4 Background information 2.pptVIP

Background Information Products Background Information The importance of good names for products: Good names are very important for products. A good name can convey the reputation, credibility, characteristic and function of your product to consumers, thus affecting its sales; profits and future development. Background Information Good products often have great names. There are many forces that shape a good name: new technology, good service, a charismatic owner, relevancy, etc. However, it is good products that make good names, as the author has put it. * * *