商务英语理论与实务 教学课件 作者 蒋景东situation 4 Task 2.pptVIP

Situation 4 Task 2 Advertising Task 2 Advertising  ? Objectives 1. Grasp the characteristics of advertising. 2. Learn how to use advertising to promote a product. Task 2 Advertising  I Pre-reading Pairwork: Discuss the following questions with your partner. 1. What is the purpose of advertising? 2. What are the basic elements of a typical advertisement? 3. Could you list a few advertising practices in common use? 4. What do you think makes a good advertisement? 5. What is your favorite advertisement? Describe it and tell why you like it most? Task 2 Advertising  II Case stud