商务英语理论与实务 教学课件 作者 蒋景东situation 4 Task 3.pptVIP

Situation 3 Task 3 Products Task 3 Products  ? Objectives 1. Grasp the meaning of product according to different perspectives. 2. Grasp the structure of a product. 3. Grasp the development of the company of IKEA. Task 3 Products  I Pre-reading Pair work: Discuss the following questions with your partner. 1. Which field does “product” belong to? 2. In commerce , how to understand the product? 3. In marketing, how to understand the product? 4. In manufacturing, how to understand the product? 5. In general usage, what does “product” refer to? Task 3 Products  II Case study of