商务英语理论与实务 教学课件 作者 蒋景东situation 5 Task 5.pptVIP

Situation 5Management Task 5 Manageemnt System Task 5 Management System ? Objectives 1. Grasp how to establish a good management system. 2. Describe the significance of the board of directors. Task 5 Management System I Pre-reading Pair work: Discuss the following questions with your partner. 1. What is management system? 2. How to establish strategic management? 3. Do you know anything about executive directors? 4. Can you describe the significance of the board of directors? 5. How to establish a good management system? Task 5 Management System II Case study of the task Centralizing or Decentralizing Now ,Zhangxin and Wanghai are big bosses. But only after becoming big bosses do they realize that being a big boss is no easy job. When they were bosses of a small business and had a small market share, they had only a couple of factors to consider. Whenever a problem occurred, a brief discussion between the two would yield a solution. Decision –making was simple and timely, and implementation prompt and thorough. Now, however, with their business rapidly growing and the market constantly changing, it is no longer possible for the two bosses to do things in the old fashion. They cannot afford to make decisions for everything and personally implement every decision. The company must be restructured in order to operate effectively. Task 5 Management System They have consulted many colleagues, teachers and management specialists on the restructuring and learned a lot. There are, however, two issues which they find hard to decide on. First , should the company have a functional organization or a divisional one? If a divisional approach is adopted, a related issue is the degree of centralization. In other words, how much autonomy should a division enjoy in areas like marketing, production, selling, financing and personnel? Questions: 1. What kind of organizational structure do you think Zhangxin and Wanghai should adopt? 2. What are the pros