实用商务英语综合教程 初级 省级精品课配套教材 工业和信息化高职高专“十二五”规划教材 教学课件 作者 李玉萍 胡多军 Unit 7 Products.pptVIP

Listening and speaking Unit 7 Products Intensive Reading Fast reading and Case Study Grammar and Writing Listening and speaking I. Teaching objectives Ss are expected to learn to: 1.listen for specific information about new product development; 2.listen for specific information to fill in the gaps in the conversations; 3. retell the main points heard; 4. role-play and practice in the everyday life social etiquette for meeting clients and table manners. II. Teaching focus: To learn the process of developing a new product III. Teaching difficulty To listen for gist and specific information VI. Teaching aids: a disc player and the disc V. Teaching length: 90 minutes IV. Teaching procedure: Step1. Greet the class and announce the tasks for the periods. Step2. Lead-in Questions (3minutes) 1. What are the most important products in your life? What contributions do they make to you? 2. What are the most important factors in product management? Step3. Present the 5 questions in Task2. Ask the class to read them through and make prediction about the points that the conversation may cover based on the key words in the questions. (3 minutes) Step4. Play the disc for the class to listen for the answers to the 5 questions in Task2. After listening, the Ss can have 5 minutes to talk about their answers in pairs. (10 minutes) Step5. Play the disc for the class to listen again and fill in the gaps in Task1. (5 minutes) Step6. Retelling. Ask the class to work in pairs and retell the key points to each other and invite 2 pairs to present to the class. (10 minutes) Step7. Speaking. Ask the class to work in pairs and role-play a conversation based on the information given in Task5. (15 minutes) Step8. Present the 5 questions in Task6. Ask the class to read them through and make prediction about the points that the conversation may cover based on the key words in the questions. (3 minutes) Step9. Play the di