NOKIA GLOBAL MARKETING.ppt

The market of Africa A huge market----about 100,000,000 users now, only 9% of the whole population. The demand is sharply increasing, especially among the young. Most are underdeveloped or developing countries with low-level communication technology. Nokia in Africa Monopolist position----a 34% market share. Targeting at young people and ordinary families. Emphasis on it’s low-price and good quality. Most of its product issued are bar phone with simple functions. Segmentation and localization Egypt South Africa Kenya Egypt Passionate love with mobile phone----many have more th