Social enterprise business and marketing plan.ppt

Social Enterprise Conference October 30-31, 2006 Social enterprise business and marketing plan Mission and objectives Social benefits Organization and funding Target market and positioning Marketing mix Implementation and financial forecast Social enterprise turns the traditional social service model on its head! Major cultural shift from “need and handout” to “want and buy” Market All the people who have a specific need or want and are willing and able to purchase service or product to satisfy that need. Marketing Planning and executing strategies to reach customers. SE Marketing Cons